Content creators from the field of cooking to beauty and auto to fitness, on platforms such as Meta-owned Instagram or Alphabet-owned YouTube, are seeking lawyers help to protect their IP rights to help them protect brands and even negotiate contracts with brands and other third parties.
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Influencers and marketers see this tool as a powerful extension to their existing messaging channels and is more personalised. This can directly appeal to their followers, although it is still early to say if it can be monetised.
How WhatsApp Channels can empower content creators adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.