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Jeffree Star hospitalized after car crash in Wyoming
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Magic Star y la compañia en juguetes MGA Entertainment anuncian un acuerdo musical global - Spanish Version - Periódico Digital Centroamericano y del Caribe
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Wow! Stuff has expressed fresh confidence in its latest toy innovation, Chibies, a collection of fashion-inspired collectable creatures that listen to music and flash in time to every beat, having been cited by the Toy Association in its 2021 toy trend highlights.
The latest line-up from Wow! Stuff was featured among a raft of big brand names credited with tapping directly into one of the biggest and most prominent trends in the toy space for the coming year; the fusion of fashion, music, and toys.
Already this year has seen LEGO partner with Universal Music Group to introduce its LEGO Vidiyo platform, while this week also saw MGA Entertainment land a fresh deal with Sony Music UK’s Magic Star label to bring new music to its LOL Surprise doll brand. Wow! Stuff has been earmarked as the latest to push the envelope of innovation in bringing music into the children’s play space.
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MGA Entertainment has become the latest toy company to align itself with the music industry, having signed an exclusive music partnership with Sony Music UK’s children’s label, Magic Star in support of its global toy brand, LOL Surprise.
Under the new deal, Magic Star will work with Sony Music Entertainment’s record labels in more than 40 markets around the world, including Columbia Records’ Jam Jr to release new music from LOL Surprise and expand the brand to enable fans to engage in a new way.
Magic Star will create and produce music to support LOL Surprise product lines and future marketing initiatives, bringing the characters to life and to enhance storytelling moments through the power of music.
MGA Entertainment signs global music deal with Sony Music s Magic Star label – Licensing biz
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