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'Redefining what an agency is': Former Magnum Opus partner launches new creative studio with brother

LBB & Friends are back on the beach for Cannes 2022 – and LBB members from OZ/NZ are invited

The LBB & Friends Beach ~ co-sponsored by Bestads & Campaign Brief ~ is the original beach club house of the Cannes Lions. In 2022 we will celebrate our 11th year on La Croisette, as the very first of the privatised beaches during the festival.

The Immortal Awards Announces 2022 Call For Entries; Entries free for LBB member companies

The Immortal Awards has today launched its call for entries for 2022’s competition. The entry system is now open for all Little Black Book members, who can make their submissions here until the final deadline on Friday 9th September. Having successfully taken the judging sessions online in the

Hero integrates Magnum Opus Partners into national offering

HERO integrates Melbourne independent agency Magnum Opus Partners into national offering

National independent HERO has announced the integration of Melbourne-based creative agency Magnum Opus Partners into its full-service offering.

Hero integrates Magnus Opus Partners into national offering

MOP creative director Pat Langton launches new marketing book 'HOOK' – pre-order now – Campaign Brief

Magnum Opus Partners creative director Pat Langton is launching a new book on May 1, called HOOK   Advertising and communication are so cluttered that marketers are creating bad campaigns that are a waste of their and the consumers’ time. HOOK gives you an easy-to-remember system to create campaigns that have human emotion, ownable messaging, unique offerings and talkability among their audience. HOOK theory is made up of four elements (Human, Ownable, Offer, Keep) that help you create great ideas and marketing campaigns that work. Marketing has got so complicated and confusing. There used to be TV, Radio and Outdoor. Now there are so many different platforms from EDMs to HTML, SEO, PPC, AI, VR, and WTF.