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A reshuffling of lifestyle-driven brands will drive dealmaking in 2023.

Yoga wear, hiking, outdoor and other sports apparel are being growth sectors in China due to consumers' quest for a healthier lifestyle.

Social media agents help Chinese brands outperform foreign rivals For western companies like Coca-Cola, Maybelline and Nestlé, the brands of the century have long offered a huge advantage to local Chinese rivals. But these established groups are increasingly threatened by Chinese start-ups, which have been turbocharged by social media marketing experts and optimized supply chains. This change was highlighted at this month’s “618” e-commerce festival, China’s second-largest shopping e...