Mainstream Evs News Today

Based on their credit behavior, "mainstream" EV buyers still resemble upscale EV buyers.

Courtesy of Ford 1. Start with the price—how could you not? The Ford F-150 Lightning, the new electric version of the ur–American pickup truck, will go on sale next spring for $39,974. Because Ford vehicles still qualify for the federal EV tax credit, most Americans will pay a little less than $32,500 for this truck. Thirty-two grand after subsidies—an astonishing price. For years, climate-concerned transportation experts have sought to make electric vehicles cost the same or less than th...

Ford’s first electric pickup truck signals that decarbonization has entered a new era.