Maison Dak News Today

Circularity is taking off in the cosmetics industry, with many new launches involving sustainable products, ingredients, and packaging. Such developments are helping the industry make the transition to a circular economy, however there are concerns about customer behaviour, says Ecovia Intelligence. The market research firm will hold the next European edition of the Sustainable Cosmetics Summit in November in Paris. Among recent launches, there is an increasing number of waterless...

At Luxe Pack Monaco, the French industrial partner of beauty brands presented Hyalustick Sérum, a solid and eco-responsible anti-aging serum. Its stick format makes it easy to use on the go. Surfing on the wave of popularity of stick products, which are increasingly being used in the facial care universe, boosted by start-ups such as Maison Dakōta, or more established brands in search of naturalness and sustainability, Hyalustick is an anti-aging serum in a solid, refillable stick format fo...

Maison Dakōta, a newcomer to the skincare market, is banking on natural formulas, but above all on a totally new format. The brand drew inspiration from the ethics of sobriety of the Amerindian hunter-gatherer populations, and turned the lipstick away from its traditional use to create nomadic, solid, waterless and refillable products.