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The flag carrier promises ‘A Better British Airways’, but there is still work to be done

The Drum reporter Imogen Watson rounds up the latest creative campaigns and creativity stories. Also available in your inbox every Thursday as The Drums A Week in Creative email briefing. Sign up here. KFC shares the love as indoor dining returns in the UK Welcome to A Week in Creative, your one-stop shop for creative news. This is an extract from The Drum Creative Briefing, which you can subscribe to here if you’d prefer it in your inbox once a week. The pick of this week is #IStandWithCaste...

At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite! In partnership with Adobe Stock, The Drum’s Creative Works is a handpicked selection of our favorite work from around the globe, covering digital, OOH, print, TV and radio. Each week...

10 votes 2020 was fight or (no) flight for the travel industry, with the pandemic disrupting the industry like never before. With trepidation, the UK is slowly opening back up, but with cases in India spreading like wildfire, it feels like a long time until we can travel with ease, with or without the vaccine passport. And so British Airways (BA) has the impossible task of encouraging people to fly again, when the UK Government would rather they stayed put. And so, for its first campaign in tw...