as if this is a national campaign pitching to the average person but they re not. that s why the videos are so bad. penny mordaunt video looks like something of little britain out take. it was a bingo of tory cliche, the l guard assigned to the white cliffs of dover, but of course what she has to do is persuade a small number of tory mps that they are better off with her as prime minister. and she doesn t need a video to do that. but they need to go through the motions. what s happening here is a tiny clique of mps are deciding who the next prime minister is going to be. a decision normally taken by voters. so they have to give it this sort of democratic veneer. but all the videos are pretty bad, really. paul mason, i think a previous job used to make campaign videos for the tuc. what s your take on these videos? well, it not for the tuc- but trade unions and campaigns. my number one rule in political video making is don t - let politicians have .
campaign pitching to the average person but they re not. that s why the videos are so bad. penny mordaunt s video looks like something of little britain out take. it was a cliche, the l guard assigned to the white cliffs of dover, but of course what she has to do is persuade a small number of tory mps that they are better off with her as prime minister. and she doesn t need a video to do that. but they need to go through the motions. what s happening here is a tiny clique of mps are deciding who the next prime minister is going to be. a decision normally taken by voters. so they have to give it this sort of democratic veneer. and that s why not just penny mordaunt videos but all the videos are pretty bad, really. paul mason, i think a previous job used to make campaign videos for the tuc. what s your take on these videos? well, it not for the tuc- but trade unions and campaigns. my number one rule in political video making is don t - let politicians have .
that they are better off with her as prime minister. and she doesn t need a video to do that. but they need to go through the motions. what s happening here is a tiny clique of mps are deciding who the next prime minister is going to be. a decision normally taken by voters. so they have to give it this, sort of, democratic veneer. and that s why notjust penny mordaunt videos, but all the videos, are pretty bad, really. paul mason, i think a previousjob used to make campaign videos for the tuc. what s your take on these videos? well, not for the tuc but trade unions and campaigns. - my number one rule in political video making is don t - let politicians have . any editorial control. let them say what it wants to say but. i it was holst actually, fraser, not elgar. - and it subliminally inspired the mordaunt video, - by a spoof video on the day today about 20 years ago.
penny mordaunt s video looks like something of little britain out take. it was a cliche, the l guard assigned to the white cliffs of dover, but of course what she has to do is persuade a small number of tory mps that they are better off with her as prime minister. and she doesn t need a video to do that. but they need to go through the motions. what s happening here is a tiny clique of mps are deciding who the next prime minister is going to be. a decision normally taken by voters. so they have to give it this sort of democratic veneer. and that s why notjust penny mordaunt videos but all the videos are pretty bad, really. paul mason, i think a previousjob used to make campaign videos for the tuc. what s your take on these videos? well, not for the tuc but trade unions and campaigns. my number one rule in political video making is don t let politicians have any editorial control. let them say what it
but trade unions and campaigns. my number one rule in political video making is don t - let politicians have . any editorial control. let them say what it. wants to say but it was whole, not l guard. and it s a probably subliminal. playback subliminally inspired, the more don t video by a spoof video on the day today - about 20 years ago. what they are doing right now, i think the game we are in is l can the conservative right keep rishi sunak out of the last two? i don t think they can. but that is the game that is being played. in the attempt to do that, the media strategies- are highly contrasted, i sunak has gone straight to the people. with that video. the look of that. notjust the video, the launch. reminded me of a david cameron launch some early i in cameron s career. so he saying, look, i am the man that i can govern britain. the others, i think they re not just aiming at mps let s -