what lessons are you taking for the media from the story of andrew tate and the extent to which his content is consumed? and i think it's more - a spectacle than significant. the real learning is how to game the system. i and that is, he encourages peoplel to put out thousands of videos that go shorter and shorter and shorter. and he's tapped into the same rage i machine that the algorithms love, i that both donald trump and elon musk have tapped int0~ — and that is the optimal piece i of content is something short, compelling, resonates with 60% of your audience and _ enrages the other 40%. because the moment you have rage and conflict around content, - you get a lot of clicks and the algorithms . go, "we like this." and so, whether you say it's women have rape victims have to own up i to some responsibility for the rape, which is an outrageous statement, i it creates a lot of activity, - comments and more nespresso ads