January 27 2021, 11:52 am | BY Kim Shaw | 2 Comments
When it comes to late night hunger pains in Vietnam, hawker stall and street food are generally the choices, since it has always been a part of the landscape after sunset. McDonald’s has not been on the top of people’s minds, which is why Leo Burnett Vietnam released this ‘Nocturnal Animals’ campaign to open people’s eyes to the McDonald’s of the night, with something that stands out.
A young, experimental and artistic mindset dominates the night populace of Vietnam. As such, this print and poster campaign slightly deviated from the general McDonald’s happy, colorful look, and created a campaign that retains the iconic arches but subtlety incorporating them in the eyes of nocturnal creatures of Vietnam.