Sales is a Profession of Words. Choose Them Wisely
“Nothing happens until you sell somebody something.” When salespeople gathered in offices, this Zig Ziglar quote adorned the walls. A nearly identical aphorism is attributed to a salesman from Minnesota whose name is lost to history, but not his product, which according to the record, was manure. A product that does not sell itself, I’m guessing. I wonder how he pitched it? Throughout the buyer’s decision process, there are myriad ways for them to acquire knowledge about vendors and...
Source: customerthink.com