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TMC PR appointed to PR account for GHD and Meshki

TMC PR appointed to PR account for GHD and Meshki July 21, 2021 9:33 TMC PR, previously known as Tailor Maid Communications, has won the PR account for both hair-styling brand GHD and e-commerce brand Meshki. DDB Group’s Mango Communications previously held the PR account for GHD, which it won back in April 2020. Mumbrella understands that Mango in New Zealand will continue to look after New Zealand PR for GHD. TMC PR logo For both clients, TMC will be responsible for all strategy, media rel...
New Zealand Sally Brown Anna Macdonald Chrissy Biasotto Karen Cox Shadi Kord

Macca's Celebrates 50th Year in Australia Celebrating Unique Aussie Traditions

Macca’s, which is what McDonald’s goes by in Australia, has launched a new campaign celebrating its 50th year in the country after its first local restaurant opened in Yagoona in 1971. Aussies’ have their own unique Macca’s traditions – like dipping fries in sundaes, enjoying a wedding day McDonald’s burger, and bunny-hopping through the Drive-Thru on your P Plates. All of which are the focus of the restaurant’s 50th birthday campaign via DDB Sydney. A second brand TVC thanks Macc...
New South Wales Nichole Tsiros Ben Welsh Guihen Jones Amanda Nakad Daryl Braithwaite

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McDonald's celebrates 50 years in Australia with new integrated campaign from DDB

July 12, 2021 1:57 McDonald’s Australia has launched a new integrated campaign featuring some of Australia’s unique Macca’s traditions. The campaign celebrates the brand’s 50th birthday. Dipping fries in sundaes, a wedding day at Macca’s, a P-plate Drive-Thru stop-off and visiting your local in thongs are on show in the campaign from DDB Sydney. The leading hero TVC focuses on the role Macca’s has played in Australian culture since the first restaurant was opened in Yagoona in 1971...
New South Wales Nichole Tsiros Jack Nunn Ben Welsh Guihen Jones Dan Saunders

Mumbrella Awards 2021 shortlist, Merrick Watts to host the gala event

Mumbrella Awards 2021 shortlist, Merrick Watts to host the gala event May 20, 2021 10:23 The shortlist for the 2021 Mumbrella Awards has been announced, with The Monkeys and Special Group among the top nominations. With 11 nominations, The Monkeys received two nods in the Mumbrella Award for Insight, TV Ad of the Year and Social Idea of the Year categories, as well as nominations in Best Use of Real-Time Marketing, Creative Agency of the Year and Ad Campaign of the Year. Meanwhile, Special Gro...
Kangaroo Island New Zealand New South Wales The Great Barrier Reef Western Australia Bay Of Fires

Four Kiwi Celebs Squad Up With Vodafone To Bring The Best Gaming Experiences To Aotearoa

Thursday, 20 May 2021, 11:04 am Vodafone has teamed up with leading esports media company LetsPlay.Live to create the first streaming team formed by a brand in New Zealand, and showcase the optimum gaming and esports experience to video game fans. The Vodafone Streaming Squad is made up of four high-profile Kiwi gamers from different areas of success, and aims to deliver an awesome connectivity experience via SuperWifi and the 5G network. The squad’s line-up includes Rocketwerkz community man...
New Zealand Vodafone Superwifi Jimi Jackson Zealand Lori Vodafone Facebook Lorien Loriipops Gugich

Mumbrella CommsCon Awards shortlist announced - Thinkerbell receives 10 nominations

April 20, 2021 10:11 Thinkerbell has been shortlisted for 10 awards across nine categories for this year’s Mumbrella CommsCon Awards. The nods included Best Use of Owned Media, Launch or Relaunch Campaign of the Year, Best Use of Technology in a Campaign, Large PR Agency of the Year, and two nominations for Best PR-led Brand Partnership Campaign.   Also starring in the shortlist was Eleven, earning four nominations including PR-led Content Creation, Best PR-led Brand Partnership Campaign, a...
New Zealand United Kingdom New South Wales Cape York The Premier Peter Osullivan

Emotive adds Rhian Mason as head of content distribution

Emotive adds Rhian Mason as head of content distribution March 10, 2021 9:39 Emotive has hired Rhian Mason as head of content distribution, focusing on social and earned media. Mason joins from DDB Group’s Mango Communications after 18 months as head of social and content. Previously, she was at IPG Mediabrands across Sydney and London, establishing the branded content offerings and leading a team of specialists to deliver work across social media, influencers, and native advertising partner...
New South Wales City Of United Kingdom Rhian Mason Simon Joyce Zoe Wilkinson

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