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>> the real reason was to tell the public that hey, you can come here, draw from a larger base of people. >> once the sale was finalized in 2007, the reinvention started with a series of improvements, location. >> we had to remodel three of the areas, overhaul the cart paths and the map layout of the course. there wasnt even a map on the scorecard. >> despite the changing landscape and the addition of things like new tees and league play, the alcoma brand didnt disappear right away. it took two ...

Neighborhood around it. >> like a lot of golf courses it was going out of business. as soon as the membership dropped below 225, they waited too long to sell it. >> but this entrepreneur had a plan to revive it when he bought it. hawk needed to break with the past, create a new identity, and open the courses doors to anyone. >> the real reason was that, hey, you can come here. draw from a larger base of people. >> once this sale was finalized in 2007, the reinvention started with a series of imp...