Private equity will dominate ad industry M&A, analysts say
Matt Winkelmeyer/Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Analysts say a flood of private equity will reshape deal-making in the ad industry in 2021. PE has been investing heavily in an industry formerly dominated by ad holding companies. Some agency founders see PE ownership as attractive, but others value their independence. For decades, ad industry M&A wa...
Source: businessinsider.com