Marc Iskowitz News Today

Why pharma marketers need to budget for conversational AI.

Longtime MM+M editor Iskowitz has won Best Range of Work by a Single Author for three years running at the Neal Awards.

The report revealed the marcoms tech stack is playing a lead role in engaging physicians, as traditional tactics make way for digital.

Some stories stood out more than others, so we picked our top five stories from among thousands of stories published last year.

What marketers forecast for next year’s priorities and leading trends.

Study: Pharma ESG matters to patients. From PR Week

Marc Iskowitz interviews Trinity Life Sciences’ Leslie Orne on the future of the pharma services sector. Lecia Bushak TK. And TK tops our Trends segment.

Marc Iskowitz interviews Tel Aviv-based freelance journalist Larry Luxner about how his coverage of rare disease research has been affected by the October 7 Hamas terror attack on Israel.

On the eve of Thursday night’s 20th MM+M Awards gala, Marc Iskowitz interviews longtime juror Ryan Billings on how the program has evolved. Plus, we share policy and Trends updates.

Marc Iskowitz interviews Anthony Farina about his process for solidifying CSL’s brand purpose. Lecia Bushak reports on legislation to fund community health centers. And Bruce Willis’ struggle with dementia tops our Trends segment.