Marc Lichte News Today

Audi: Frascella, alumnus of the Istituto d`Arte Applicata & Design in Turin, began his career at Stile Bertone. Positions at Ford Motor Company and Kia followed. Since 2011, Frascella (52) held leading roles at Jaguar Land Rover, most recently as Head of Design for both the brands.

Massimo Frascella is the new Head of Audi Design, replacing Marc Lichte who leaves his role after 10 years. The new boss touts a sophisticated design language.

Audi announced that Massimo Frascella will be taking on the head of design role starting June 1. Frascella...

Audi's new design chief previously worked at JLR where he styled the new Defender and Range Rover.

Ex-Jaguar Land Rover Design Boss Moves Over To Audi

German luxury carmaker Audi has hired away the current chief designer at British competitor Jaguar Land Rover, Massimo Frascella, the company announced on Thursday. In June, Frascella will succeed current Audi chief designer Marc Lichte. Audi is a subsidiary of German automotive giant Volkswagen, while Jaguar Land Rover is owned by Indian automaker Tata Motors. Frascella, 52, studied at the Turin Design Institute and began his career at Italian industrial design firm Bertone before working at Fo

Frascella’s most recent role was as Head of Design for Jaguar Land Rover.

Teased last week, Audi has paid tribute to the 90 Quattro IMSA GTO by debuting the final encore for the current RS6 Avant, the RS6 Avant GT.

The first teaser image has emerged confirming that the most hardcore variant of the last combustion engine Audi RS6 Avant will be called GT.

At RM800,000, the Audi RS e-tron GT is far from a rational choice for an EV. But as we've discovered, it's fast, comfortable and comes dripping with character.