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Columnist Mark Amtower shares the story of Minburn Technology Group and the marketing and relationship lessons the company's success has to offer.

Being a thought leader in the government market requires a concerted effort with multiple steps to take a long the way.

Every federal agency has a small business office, the entry point for startups and small companies that want to sell their products or services to the government.

When trying to expand their market share, small business too often cast a wide net. But the smart strategy starts with focus. Heres how agency-based marketing can pay off.

Cheryl McCants inducted into GovSpends Inaugural Lifetime “Hall of Fame” Share Article After receiving thousands of nominations, GovSpend inducts Cheryl McCants into the GovSales Inaugural Hall of Fame for the Government Sales Support Provider Award. "I am a firm believer that the business opportunities provided by federal, state and local government agencies will directly catapult the growth and development of minority- and women-owned small businesses in our country" --Cheryl McCants, Imp...

Millions of your customers on the platform; you need to be there too By Mark Amtower Apr 29, 2021 Back in 2010, GSA negotiated with social networks on how those networks could use federal employee data. Since then LinkedIn slowly emerged as the dominant network not just in B2B, but also in B2G. LinkedIn is now an integral part of the GovCon ecosystem. Which leads me to why and how CEOs should be participating. Though some executives persist in the notion that Feds are either not on or don’t u...

By Mark Amtower Dec 22, 2020 Come Jan. 21, there will be a new administration, changing missions and new priorities. Some departments and agencies will be looking down the road to a larger budget and new programs, some departments and agencies will see less. Arguably larger contractors will have an easier time shifting resources to address the new directions, but all contractors will be impacted by the transition. Small and small mid-size contractors will have a more difficult time regardless o...