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Setting a new standard for measurement solutions and advanced analytics in healthcare advertising ...

17.01.2024 - Viant Technology Inc. (NASDAQ: DSP), the leading people-based advertising technology company, today announced a new integration with PurpleLab, a healthcare analytics company that holds one of the largest medical and pharmaceutical claims databases ...

As of 2023, the pharmaceutical industry has boosted its ad spending to 14%, making it the second-largest advertising spender after the tech sector.

As part of the Heard at HLTH video series, MedCity News Editor in Chief Arundhati Parmar and Senior Reporter Katie Adams interviewed healthcare executives about innovations in health tech at HLTH 2023 in Las Vegas earlier this month.

/PRNewswire/ -- Dstillery, the custom audience solutions company, partnered with PurpleLab, Inc., a healthcare data and analytics platform provider, to power...

Redesign helps build, launch and find funding for digital health startups, including home-based care startup MedArrive, cancer care-coordination platform Jasper Health and hybrid mental health company UpLift.

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PurpleLab Announces Partnership with Datavant to Enhance Insights on Its HealthNexus Platform News provided by Share this article Share this article SAN FRANCISCO and WAYNE, Pa., Jan. 7, 2021 /PRNewswire/ -- Datavant, the leader in helping healthcare organizations safely connect their data, and PurpleLab, a cloud-based, multi-tenant healthcare data and analytics platform provider, announced a strategic partnership that will enable PurpleLab to accelerate their efforts to link real-world data (...