Mark Coman News Today

$1,000 worth of revenue tonight, which is okay, but what were going to do is were going to get 40 people to have a great experience, and theyre going to tell their friends, theyre going to post it on facebook, theyre going to post it on flicker, theyre going to tell all their neighbors, man, i had a great time last night and pauls photo was the place to go. >> mark takes the classes to an olympic sport level. good retailing will create an experience every time you buy something. the u.p.s. man c...

California-based pauls photo, gatherings like these have been the secret weapon that have kept his small camera shop in business while so many others have had to shut down. >> is everybody having fun? >> im having fun. >> good. were like the "cheers" of camera stores, where everybody knows your name, and we really have a good time, and thats the secret. >> pauls photo isnt run by paul anymore. mark, his son, is now calling the shots. and pulling in the customers and keeping up with the times. if...

Students have gathered in the dark. >> one, two, three. not just to shoot pictures of the christmas lights, but to share the excitement of learning from each other as well as getting amazing pictures. >> look at that. look at that, joan. >> oh, wow. >> look at that. >> yeah. >> see? yes, evelyn! great! i love that! >> its experiential marketing at its best. mark gathers people together, shows them how to have a great time taking pictures, takes them out for drinks afterwards, and they respond by...

>> great scores. great scores from these potential investors here. good luck with everything. >> thank you. >> and thank you both so much for everything. >> thank you. >> that was great. as was so incredibly clear at ces, the world is changing quickly, and your business needs to keep up in order to stay competitive. a while back, we met one business owner who had to face this head on. he was one of the last men standing in an industry thats been decimated by the internet, brick-and-mortar came...