Page 29 - Mark Read News Today

WPP today announced a major evolution in its offering to clients with the merger of Wunderman Thompson and VMLY&R. The combined entity will be known as VML and will be the industry’s largest creative company.

A1 just wrapped their tour in the Philippines and Singapore, and they already want to come back for more.

Unilever and Cavi Brands have partnered to transform South Africas skincare industry. The joint venture, known as Dermalogica SA...

Mark Read has been systematically restructuring WPP since 2018. VML is now the legacy carrier of all these agencies.

In a business sector that has seen the emergence of Deloitte and Accenture into the advertising sector, WPP's merger of two of its flagship agencies, VML Y&R…

It’s been a while since we’ve reported on a merger at WPP. Now VMLY&R and Wunderman Thompson – themselves the products of momentous mergers – are being consolidated as VML. Here’s why WPP is resuming its rationalization of agency brands.

VML will be operational from 1 January 2024.

WPP merges Wunderman Thompson and VMLY&R into a combined entity known as VML

New agency will be called VML and led by Jon Cook and Mel Edwards.

As ad agencies find that they must move on from their traditional roles as creators and strategists and AI makes its presence increasingly felt, is a root-and-branch change to the industry’s long-standing business model necessary?