Page 66 - Mark Read News Today

After three years, Cannes Lions has returned – and it feels like it’s never been away. The rosé has been flowing, the beach parties bouncing and the stages packed once more with media moguls and ever so slightly perplexed Hollywood celebrities holding court about the future of advertising. Here, among the industry’s top creative and marketing talent, the mood is one of celebration. Everything is right with the world again, then? Let’s not be too hasty.

Ukrainian creative agency Banda scooped a Silver Lion in the Design category at this year’s Cannes Lions International Festival of Creativity for its disappearing logo for Chornobyl. The Drum caught up with creative director Alexandra Doroguntsova to find out what the recognition means to the agency and get her thoughts on the industry’s efforts to support Ukraine.

Mumbai: Creative transformation company WPP and the Ukrainian government established a cooperation to entice investment and support Ukraine's economic recovery. Ukraine minister of culture and information policy Oleksandr Tkachenko discussed the forthcoming campaign in a session with WPP CEO Mark Read at the Cannes Lions International Festival of Creativity. WPP agencies from

WPP and the Ukrainian Government today announced a partnership to attract investment into Ukraine and help rebuild its economy.

WPP partners with Ukrainian Govt to support economic recovery

IBM has come up with a toolkit that will provide an AI ix to advertising bias, leading to more inclusive campaigns.

WPP is working with with the Ukrainian government on a campaign telling the rest of the world that Ukraine is “open for business“ and looking for investment.

WPP and Ukraine unite for global campaign showing country open for business. From PR Week

WPP plans to launch an investment promotion campaign to spur economic development in war-ravaged Ukraine.

IBM and Ad Council research shows bias exists in advertising campaigns using data but says AI and technology can also address the challenge