Page 89 - Mark Read News Today

Strong start to the year. Return to like-for-like growth in all business segments and most major markets. 2021 guidance reiterated. WPP (NYSE: WPP) today reported its 2021 First Quarter Trading Update.

April 28, 2021 5:01 pm WPP has reported a strong start to the year, with a return to like-for-like growth in all business segments and most major markets. The communications company, which operates design consultancies including Superunion, AKQA and Landor & Fitch reports that revenue in the first quarter is up 1.8% from last year at £2.9 billion. All regions and business segments have improved from 2020’s fourth quarter. In the UK, revenue less pass-through costs were up 3.9% from last ye...

WPP has launched a new data business, just as Apple’s latest OS update threatens to change the nature of digital advertising Ad giant WPP has announced the launch of a new global data company, Choreograph, bringing together specialist data units from GroupM and Wunderman Thompson. The new company will focus on ”helping clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fas...

WPP Launches Global Data Company: Choreograph WPP (NYSE: WPP) today announces Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape. Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies....

Hires, Wins & Business 9 Add to collection Choreograph delivers a privacy-first approach to customer data amid changing market dynamics WPP today announces Choreograph, a new global data company, to help clients realise the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape. Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a...

WPP launches global data consultancy WPP Choreograph will pull data and technology resources from across the holding company to create privacy-focused solutions for clients. by Alison Weissbrot, Campaign Register Limited Article Views (Excludes Subscriber Only Content) Select Newsletters (Excludes Subscriber Only Bulletins) Limited number of free email bulletins Unlimited Access to PRWeek content Daily Breakfast Briefing PRWeek Daily News (subscriber-exclusive email bulletin) Exclusive access ...

Mark Read WPP has set out a commitment to net zero carbon emissions across its own operations by 2025 and throughout its supply chain, including media, by 2030. The agency network, which manages more than $60bn media spend on behalf of clients, including Ford, used Earth Day as a platform for its announcement.  Two-thirds of its top clients, the network says, have already committed to set their own science-based reduction targets, and WPP is ready to “play an important role in helping them...

On Earth Day, WPP pledges to reach net zero carbon emissions in its operations by 2025 In a first for the industry, WPP’s commitment includes reaching net zero in the emissions generated by the placement of advertising in the media for its clients Delhi, April 23, 2021 On Earth Day, WPP has announced a new commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030.   To deliver net zero emissions from WPP’s ope...

Ad giant WPP pledges net zero emissions by 2025 Apr 22, 2021 9:00 PM PHT Reuters WPP said on Thursday, April 22, it planned to make the worlds largest advertising company reach net zero carbon emissions by 2025 by incorporating many of the virtual production solutions it has developed during the pandemic. Announcing on Earth Day what it said was the industrys most ambitious climate target, the British company said it would also work with media partners in television and online to ensure its sup...

What does working from home mean for employers and employees moving forward? In this five-part series Harry de Quetteville looks at how the world of work is changing, from increased automation to what flexibility really means for employees and their employees. Today, he examines how the pandemic has ushered in a new era of WFH and the challenges that lie ahead for all... When I left university my mother asked me, in the supportive but prodding manner of parents with a loafing lump upstairs, wh...