Page 91 - Mark Read News Today

School Reports 2021: the highest-scoring WPP agencies Campaign reveals the WPP agencies with the highest marks in the School Reports. by Staff Sign in to continue Free email bulletins

WOO names keynote speaker for its virtual European Summit WPP chief executive officer, Mark Read, has been announced as a keynote speaker at the World Out of Home Organisations virtual European Summit. Read, who has led the advertising group since 2018, will be interviewed by WOO president Tom Goddard. The Summit will be hosted from London on 18 May. LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, o...

Gay pirates: An explanation to the frilly shirts? On a piece of forgotten queer history. Art by Eleanor Curran April 18, 2021 The true stories of gay pirates have been lost in most Hollywood representations. These historical badasses had more of a colourful history than Pirates of the Caribbean made us believe. Somewhere between pillaging villages, burning their own beards, and scurvy, there was love on the high seas. Or at least historians suspect there was, and with ...

PWC completes Baltic Exchange benchmark assurance audit Independent auditor PricewaterhouseCoopers LLP (PwC) has undertaken the first annual audit to test the design and operating effectiveness of the Baltic Exchange’s controls for its market benchmark services. The 73-page report, voluntarily commissioned by Baltic Exchange Information Services Ltd (BEISL), audited the controls implemented by the Baltic Exchange in relation to the bulk freight market which are designed to be robust and compl...

Against the odds, Publicis Groupe has posted a return to growth for the second quarter of 2021 Publicis Groupe has pipped market expectations, with its Q2 financial results marking a return to growth amid wider global economic instability. Speaking to The Drum, chief executive Arthur Sadoun says the number was buoyed by “disproportionate” digital investment and discusses what clients want from the current media pitch frenzy. Against the odds, Publicis Groupe has posted a return to growth fo...

Agency giants can continue renaissance with more agile deal-making Agency holding companies have seen their share prices recover in the past six months. Now is the time to take on more risk by partnering smaller and nimbler tech-focused players to drive growth. by Iain Jacob Free email bulletins

Demonstrators stand outside of the Capitol building in opposition to House Bill 531 on March 8, 2021 in Atlanta, Georgia. (Credit: Getty Images) One reason PR fared best of the marcomms disciplines during COVID-19 is that brands and businesses realized the crucial value of smart counsel to navigate difficult corporate reputation issues. It’s a measure of the impact and importance of PR that I keep thinking to myself I should occasionally write about something less serious in these weekly blog...

Toby Melville/Reuters Advertising agencies are redesigning offices with hybrid staff in mind. The new way of working is letting some companies like WPP and MDC Partners reduce real estate and costs. Companies are also taking permanent remote workers and burnout into account. As more people become eligible for COVID-19 vaccines, ad agencies are gradually planning for a return to office. Some companies are adopting hybrid work models, prompting them to rethink their ...

Germanys best beaches A lighthouse on the sand dunes of Sylt, North Frisian Islands © Jenny Sturm / Shutterstock Germany may not be one of the first destinations you think of when considering a beach holiday, but it has over 1400 miles (2250km) of coastline on both the Baltic and North Seas, wonderful lakes with sandy coves, and artificial city beaches.  From the seaside resorts with hot saunas to warm you up before a naked dash into the cold sea, to the secluded lakeside sandy spot...

Ad agencies will prosper again when they bring creativity and tech together Creative agencies lost their way because they became separated from technology. Putting both disciplines at the centre of the business offers a way forward, Grey Londons Laura Jordan Bambach says. by Laura Jordan Bambach Free email bulletins