Page 92 - Mark Read News Today

Test is best: how to maximise creativity in performance marketing Creative has never been more important. Despite the claims of Mark Read from WPP that too much time is spent on targeting and not enough on creative, four performance marketing experts begged to differ. “Creative is really at the heart of everything that we’re doing,” said Emilie Mouquot, customer and growth director at notonthehighstreet.com.  “Brands think loads about creative,” added Claire Stacey, head of marketing...

A1 singer Ben Adams set to become dad for first time as fiancée announces pregnancy Ben Adams and his fiancée Sara Skjoldnes are expecting their first child together, and they are documenting their journey to parenthood in a new podcast Updated (Image: GETTY/INSTAGRAM) Get the latest news from across Ireland straight to your inbox every single dayInvalid EmailSomething went wrong, please try again later. Sign up! When you subscribe we will use the information you provide to send you thes...

A1 boy band star Ben Adams has revealed that he and his fiancée Sara Skjoldnes are expecting their first child together. The 39-year-old musician took to his Instagram account over the weekend to share the happy news, as he also announced the couple will be launching a baby podcast. After teasing the big news, Ben captioned a snippet of his new podcast: What was the big news? Well, we are suuuuuper happy to announce that we are having a baby!  Baby on the way! A1 boy band star Ben Adams has ...

Investegate announcements from WPP PLC, Vesting of executive share awards

Now that the holding groups have all released their annual results, we look at the big picture / Jan Vašek/Pixabay The dawn of a new financial year allows us to sift through the wreckage of 2020 and quantify the relative performance of all the top global advertising networks during a period of abrupt and far-reaching change. With 2020 behind us, The Drum rounds-up the performance of the biggest networks in advertising, highlight those most wounded, and those who escaped mostly unscathed. WPP W...

In today's digest: BuzzFeed closes HuffPost's national news units; WPP expect a strong 2021; and AMC Networks acquire 6m paying subscribers.

Digital retail is booming but could still fall out of fashion Clothes seller In the Style is the latest e-commerce chain to try public markets on for size 14 March 2021 • 5:00am Chloe Patton posed in front of her camera and brandished two parcels stuffed with the latest fashion trends. In a video for her 32,500 strong army of YouTube subscribers, the influencer modelled lines from In the Style, an online retailer poised for its London Stock Market debut tomorrow. The perky, 10-minute clip, un...

Operator Good morning, ladies and gentlemen, and thank you for standing by. Welcome to the WPP 2020 preliminary results conference call and webcast. [Operator instructions] Todays conference is being recorded. And at this time, I would like to hand the conference over to the WPP CEO, Mr. Mark Read. Please go ahead, sir. Mark Read -- Chief Executive Officer Thank you very much, and good morning to everybody thats listening to us from the United States, and welcome to our 2020 results presentati...

linkedin WPP: wrote down the value of agencies including Wunderman Thompson, VMLY&R, Geometry and Landor & Fitch WPP made a pre-tax loss of £2.79 billion (US$3.89 billion) in 2020 after taking a huge “non-cash” impairment charge on the value of some of its agencies because of the pandemic. The world’s biggest agency group by staff numbers also revealed it lost 6,648 roles as headcount fell to 99,830 at the end of December from 106,478 a year earlier. Leaving aside the ...

WPP reports resilient year as revenue slides 9%