Page 94 - Mark Read News Today

linkedin WPP isnt set for any more radical changes over the next five years, believes its chief executive Mark Read, who has driven a major restructuring of the worlds biggest advertising company in his two-and-a-half years steering the ship. Then theres the instability caused by Covid-19, as WPP, like its agency peers, was forced to implement cost-cutting measures that included staff redundancies and reducing office space by between 10% and 20% as its revenues slumped by a s...

In a wide-ranging interview at Spikes Asia X Campaign, the WPP boss discussed the future structure of the network, the challenge of losing talent to tech platforms, and, of course, was quizzed about Sir Martin Sorrell.

New Dentsu International CEO talks to Campaign.

Dentsus Wendy Clark: ‘If I don’t use my position to change the face of the industry, shame on me’

The reporting year 2020 will be long remembered by IROs.

Top UK Stocks to Watch: Dunelm restarts dividends as profits jump Joshua Warner February 10, 2021 9:41 AM Dunelm shares jump as it reports strong growth in a tough market, Smurfit Kappa raises its dividend after beating expectations, Persimmon sees minimal impact from cladding scandal, Redrow builds a record number of houses, and Grainger keeps collecting rent. ...

WPP has acquired Brazilian digital innovation and software engineering firm DTI Digital.

10 Feb 2021 WPP today announces that it has acquired DTI Digital (DTI), a leading Brazilian digital innovation and software engineering company. DTI’s digital solutions help clients become more efficient, digitalised and fully connected to their customers – from the development of back-office support systems such as supply automation and data collection software, to consumer-facing applications and platforms including e-commerce marketplaces and customer service interfaces. DTI’s propriet...

WPP has bolstered its tech business with the acquisition of DTI Digital, a Brazilian software engineering firm, for an undisclosed sum.

Ad agencies will resolve their identity crisis Creative agencies are in a state of flux but they will emerge stronger, albeit perhaps in a different guise, because the role of creativity itself remains paramount. by Gideon Spanier Free email bulletins