Page 95 - Mark Read News Today

By Jordan Valinsky, CNN Business Its that time of year again, when people actually look forward to watching TV commercials.

Share this article Share this article NEW YORK, Feb. 4, 2021 /PRNewswire/ -- Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that Snap Inc. Co-Founder and CEO Evan Spiegel and Jeremi Gorman, Chief Business Officer, will join a fast-growing list of industry, health, and government leaders at their "Snap has uncovered new and rapidly-emerging consumer behaviors to redefine how we think about video, commerce, communications and entertainmen...

WPP and TikTok announce global agency partnership February 2, 2021 12:37 WPP and TikTok have announced a new global agency partnership. The announcement: WPP and TikTok, a leading destination for short-form mobile video, today announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform. The partnership allows WPP clients to benefit from unique access and capabilities on the TikTok platform. Recognizing the signi...

Image: Voadafone in Trackmania Anzu, the global advertising platform dedicated to gaming, has announced $9 million in new funding. The round was co-led by BITKRAFT Ventures and HBSE Ventures, with participation from the world’s largest marketing services organisation, WPP, and Sony Innovation Fund, the investment arm of one of the world’s largest gaming groups and the owner of PlayStation. Also in the game are Alumni Ventures Group, the leading LGBT+ VC Gaingels, iconic baseball team The Ch...

Games advertising platform Anzu closed a $9 million funding round led by Bitkraft Ventures and HBSE Ventures. The round included a wealth of other investors, including marketing services organization WPP, Sony Innovation Fund, Alumni Ventures Group, baseball team The Chicago Cubs, Goal Ventures, as well as angel investors Marc Merrill, co-founder of Riot Games, and Dylan Collins, CEO of Epic Games-owned platform SuperAwesome. The investment will go towards growing Anzus sales and marketing acti...

Anzu.io raises $9 million to expand in-game advertising platform   2nd February 2021 Anzu has raised $9 million in new funding to grow the company and fuel sales and marketing activities on a global scale. Anzu points out that the gaming industry is now larger than the music and film industries combined and is expected to reach approximately $257 billion by 2025. As a result, brands have recognised the potential of gaming and have finally begun to venture into gaming as an advertising channe...

TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks

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02/02/21: Anthony Fauci gets his close-up HGTV: “Home Again with the Fords” at 9p Netflix: “Kid Cosmic,” “Mighty Express” IN THE NEWS A+E Networks Ad Sales will transact on a Total Audience currency leading into 2021 upfront negotiations. “By recognizing and engaging with all audiences, brands can finally plan media more holistically – to leverage every audience across every platform and to tap into the receptivity and buying power of the critically undervalued 55+ viewer,” sa...

Vishnu Mohan Earlier this month, the Havas Group announced an organisational restructure, part of which sees Vishnu Mohan, chairman and CEO, Havas Group Southeast Asia, India and North Asia, exit the Havas brand. Mohan, who will be transitioning to a content role in June 2021 at a group level with Vivendi, had joined Havas in 1995 after a stint with Rediffusion in India.   In a conversation with Campaign India, he reminisces about the last 25 years, what lies ahead and all the learnings he...