Page 96 - Mark Read News Today

WPP and TikTok partner on brand safety and ad innovation TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks. by Omar Oakes Sign in to continue Free email bulletins

WPP signs early access advertising deal with Tiktok WPP said £300m of its share buyback programme would be completed in the next three months WPP has secured an advertising partnership with Tiktok, marking a key step in the holding group’s efforts to cash in on the wildly popular video app. The tie-up will give WPP’s clients early access to Tiktok’s new advertising services while they are under development, which the ad giant said will ensure they remain “at the forefr...

Partnership will focus on delivering new opportunities for creative excellence for WPP agencies and clients NEW YORK–(BUSINESS WIRE)–WPP (NYSE: WPP) and TikTok, a leading destination for short-form mobile video, today announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform. The partnership allows WPP clients to benefit from unique access and capabilities on the TikTok platform. Recognizing the significant...

How to visit dark tourism destinations in an ethical way Anita Isalska Abandoned ferris wheel in amusement park in Pripyat, Chernobyl area © Hellen Sergeyeva / Shutterstock Even if you don’t consider yourself a dark tourist, it’s natural to be intrigued by sites associated with death and tragedy. Concentration camps, disaster memorials and other dark tourism sites preserve the evidence of humankind’s worst cruelty. They also offer stories of hope and solidarity from the bleake...

Budweiser is skipping the Super Bowl for the first time in nearly four decades By: CNN Alex Tai/SOPA Images/LightRocket/Getty Images (CNN) -- Budweisers Clydesdale horses have become synonymous with the Super Bowl. But this year, theyre getting a rest: For the first time in 37 years, the beer company isnt advertising during the Super Bowl. Instead, Budweiser is shifting the m...

Budweiser skipping the Super Bowl for first time in nearly 4 decades SHENZHEN, CHINA - 2020/10/05: Budweiser beer cans displayed for sale in a supermarket. (Photo by Alex Tai/SOPA Images/LightRocket via Getty Images via CNN) by: Jordan Valinsky, CNN Business Posted: Jan 26, 2021 / 10:02 AM EST (CNN) — Budweiser’s Clydesdale horses have become synonymous with the Super Bowl. But this year, they’re getting a rest: For the first time in 37 years, the beer company isn’t adver...

(CNN) -- Budweisers Clydesdale horses have become synonymous with the Super Bowl. But this year, theyre getting a rest: For the first time in 37 years, the beer company isnt advertising during the Super Bowl. Instead, Budweiser is shifting the money that wouldve been spent on the commercial slot--a reported $5.6 million for the February 7 event--to support "critical Covid-19 vaccine awareness" with donations and future ad campaigns, the company said Monday. The pandemic forced Budweiser to reth...

Steve Soechtig Ogilvy has hired Steve Soechtig to lead its experience practice as global CEO, as clients seek to connect with consumers in personalised ways throughout their journey with a brand.  As global CEO of experience at Ogilvy, Soechtig will be tasked with pulling together various capabilities in specialty practices across Ogilvy’s global network to create a unified offering for clients across marketing automation, strategy, CRM, digital experience design, customer acquisition and ...

Ogilvy hires Steve Soechtig to lead global experience practice Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025. by Alison Weissbrot Sign in to continue Free email bulletins

British Airways owner reviews all global agency relationships IAG appointed WPP to the full-service BA account in 2017. by Maisie McCabe Sign in to continue Free email bulletins