Mark Repole News Today

The Coca-Cola Co. appears to be making a run for the pole position in the fast-growing sports performance and hydration category with the $5.6bn acquisition of the remaining stake of BodyArmor announced yesterday – but is the deal enough to topple PepsiCo’s Gatorade from the current top spot?

The Coca-Cola Co. appears to be making a run for the pole position in the fast-growing sports performance and hydration category with the $5.6bn acquisition of the remaining stake of BodyArmor announced yesterday – but is the deal enough to topple PepsiCo’s Gatorade from the current top spot?