Page 4 - Mark Ritson News Today

Making sure the chocolate is the right shade of brown.

According to this week’s blog from the Cumulus Media | Westwood One Audio Active Group, marketers and agencies tend to dramatically underestimate the amount of time consumers spend with certain media, including AM/FM radio. Based on data from Nielsen’s Total Audience Report, “Marketers/agencies dramatically underestimate time spent with AM/FM radio. While they believe Americans spend…

Life in plastic, its fantastic.

Liz Bhandari is a content marketer and founder of Altricham-based content marketing agency Brandari.

A lover of English farm vehicles and random dogs.

This is the Italian car manufacturer’s “best-ever” ad, according to data from System1, which puts it in the top 5% for all UK car ads.

In a landmark move, newspaper The Guardian is going to forfeit millions of dollars as it stops accepting gambling adverts. 

The Music Arena and Muziki Africa are thrilled to join forces and announce their partnership in delivering an exceptional conference and experience that will truly stimulate the African music industry...

From truck licences to photography, this people and culture initiative has a 65% uptake.

No treasured marketing principle was left safe as Mark Ritson took to the stage at Cannes in Cairns last week.