Page 8 - Mark Ritson News Today

RMIT Bachelor of Communication, Advertising, students turn the pandemic into an opportunity by refining an in-class lecture series into an international, multimedia show.

Afda is proud to announce that Afda students and alumni have received an astonishing, record-breaking 64 nominations in 45 different categories at the 16th Annual Saftas...

The Internet & Mobile Marketing Association of the Philippines (IMMAP) has finally unveiled this year’s theme for the biggest and most anticipated Digital conference in the country. DigiCon Valley 2022 will tackle the landscape of digital marketing transformation with brands, advertising

Investegate announcements from System1 Group PLC, PRELIMINARY RESULTS FOR THE YEAR ENDED 31 MAR 2022

One of the world’s oldest fishing clubs has marked its long history with the Company of Cutlers in Sheffield following the rediscovery of a 151-year-old solid silver salver.

Readers have been reacting to the news that the Prime Minister has paid a fine for breaking his Governments own rules.

Mark Ritson at Marketing Week claims society is largely where we would have been anyway if COVID had never happened. So why do marketers overstate change?

The emerging technology has polarised the industry, which tech experts attribute to a poor understanding of Web3. Three agency leaders unpack criticisms of NFTs, and suggest moving from 'fads' to long-term innovation planning.

Marcelo Ferrarini Carneiro, Senior Manager, Global Insights at the LEGO Group ponders what he wish he knew when he was starting out in brand strategy 10 years ago.

Over the past few years, many otherwise intelligent people started spouting anti-ad opinions. With little reflection and less evidence, they spread tropes about digital ads in particular that are incredibly trendy – and often wrong. Salesforce strategy exec Martin Kihn shares the most common attacks on advertising and explains why the naysayers don’t know what they are talking about.