Page 9 - Mark Ritson News Today

If you’re looking for best-in-class brands to learn from in 2022, a car insurance company gone quiet for 10 years might be an unlikely place to start. But a recent study found that the Sheilas’ Wheels earworm still has power all these years on. Alex Hurley, director of planning at John Ayling & Associates, investigates the tricks behind its longevity.

The charity set up in honour of Captain Sir Tom Moore is being investigated by the Charity Commission over its accounts, according to reports.

Unless you live on Mars, you're aware of the latest digital frenzy -- non-fungible tokens or NFTs. Artists and musicians are making millions selling…

Readers have been responding to Cumbrian MPs voting out a bill that proposed a cut to energy costs.

Retail media is the great opportunity of the year – and maybe of the decade

The Times and Star readers reacted to the recent town council byelection “fiasco”, after a procedural error forced a re-run of the election.

The Drum columnist, Creature’s Dan Cullen-Shute, has written a Christmas advertising poem... for better or worse.

WWO: Edison’s Q3 2021 Share of Ear Study Five-Year Report Card. This week’s CUMULUS MEDIA | Westwood One Audio Active Group blog highlights some of the key findings from Edison Research’s Share of Ear study for the third quarter of 2021. Among the findings are that Pandora’s free, ad-supported s ...

Market orientation is a slightly clunky, academic term that I only came across earlier this year, in the first module of Mark Ritson’s Mini MBA in Marketing. To use a very modern cliché to sum the concept up, market orientation is about putting the customer at the heart of everything a business does.

Readers have been responding to a story following the call for more investment in Cumbrian rail.