In the world of marketing is research now considered a friend or foe?
Research doesn’t trump creative but should inform it, David Cullen tells dentsu chief strategy officer Dave Winterlich
Source: irishtimes.com
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Irish Farmers Journal named 2023 Media Brand of the Year
Irish Farmers Journal named 2023 Media Brand of the Year 2023-04-28
Dave Winterlich David Douglas Eamon Fitzpatrick Digital Agency Marketing Group Irish Farmers Journal
Source: farmersjournal.ie
Brands should not continually zig-zag, claims Unilever CEO
Brand purpose and sustainability is not just financially prudent, it’s essential for growth
Source: irishtimes.com
Openings for ad tech in a post-cookie world
Retail media is the great opportunity of the year – and maybe of the decade
Source: irishtimes.com
Why advertisers should never stop searching for black swans
Brilliant campaigns transcend advertising, make a mark on culture, and create fame
Source: irishtimes.com
Bank of Ireland Stresses the Importance of the F Word in New Campaign
Bank of Ireland Stresses the Importance of the F Word in New Campaign April 9, 2021 Bank of Ireland has launched a new nationwide campaign aimed at tackling the taboos that surround talking about personal finances. Fronted by Emmy Award-winning TV and radio broadcaster personality Baz Ashmawy, the new campaign puts a different spin on the tender subject of saying the ‘F Word’ or, as some people like to call it, finances. Research carried out by the bank shows that talking about finances rem...
Source: adworld.ie