Mark Romer News Today

John Shearer is a former AED board member and has long contributed to the organization in various capacities.

By combining resources, expertise, and technology, the merged company will be able to provide enhanced support to customers

On June 12, 4Rivers Equipment’s ag division will merge with 21st Century Equipment, the companies announced. 4Rivers Equipment’s construction division will remain separate.

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Thu January 21, 2021 - Southeast Edition #2 Giles Lambertson – CEG Correspondent James River Equipment is committed to promoting the use of ever-more technologically sophisticated machinery and in utilizing the technology in its operations. Automated. Robotic. Precise. These and other adjectives characterize construction equipment today. The question that sometimes follows is, to what end? As it turns out, thats a pretty good question. The John Deere dealership with a string of stores a...

John  Shearer, formerly chief operating officer, succeeds Olson as CEO. “Keith has been a mentor and a friend for over 40 years,” said Mark Romer, chairman of the 4Rivers board. “Under his leadership, defined by his endless enthusiasm and genuine love for both the company and the employees, 4Rivers has become a preeminent John Deere  dealership.” Olson continues as a partner and member of the company board. John Shearer, CEO of 4Rivers Equipment. Courtesy 4Rivers. Olson joined the Rom...

Mon January 18, 2021 - West Edition 4Rivers Equipment Keith Olson (L), 4Rivers Equipment CEO, accepting 2012 Onyx Circle Award from Dominic Rucculo, John Deere SVP Worldwide Sales & Marketing Construction & Forestry Division After 41 years of service, Keith Olson has announced his retirement as of Jan. 1, 2021, from his position as chief executive officer of 4Rivers Equipment. John Shearer, current chief operating officer, will succeed Olson as CEO. The two have worked very closely for the pa...