Mark Rothler News Today

>> so we did research on 50s inspired fashions and several names kept coming up, and one of course was marilyn mon e rromon another was bettie page who was scandalous and edgy and i thought, that is las vegas. >> the creative behind designing the clothes had not even heard of bettie page. >> you find out a lot of interesting information about your pictures and you really fall in love, and i said, that is a perfect name. >> the name was made famous by hugh hefner when he published a photo of her ...

>> i knew about bettie page, herself, and searched for her on the internet and the store came up, and i saw retro clothing in it, and nice clothing and nice fit as well. >> licensing the bettie page name has created a symbiotic relationship where mark connects the store with other bettie page branding like shoes and lingeri lingerie. >> the store is growing and p putting out a lot of product, and a lot of demand, and we are growing, because it seems like the natural thing to do. ♪ hey i love y...

Rothler. mark is responsible for licensing several products in her license. >> the name bettie page is trademarked and valuable. >> for the clothing line, it is a new twist in the quickly evolving business plan. >> he said that he thought that he could develop the first store, and if it went like he thought it could go, he could roll out a chain of the stores across the country. >> with the bettie page branding secured miracle mile in las vegas was ready to sign a lease with the new bettie page ...