Mark Supic News Today

One savvy business owner made a big change when he noticed his customers buying a lot of beer tap handles. products that werent even part of the original plan. ♪ >> when you get customers calling every day, its hard to turn them away. you know? nice people. want do give you money. i think its a good thing. >> mark supic never could have guessed what his best-selling product would be when he started his small business in 1981. >> 20, 30 years ago, beer taps didnt play that big a part in the ret...

We have employees who really work on only tap handles. we have employees who only work on custom work. >> joseph supik, marks nephew, believes the company has found a way to balance their workflow. >> were fairly flexible with a lot of the stuff we can do, so we can adjust for customer nand as needed. demand for beer taps has been steady. >> those customers have given the business stability at uncertain times. >> when the millwork has fallen off, weve been able to fill in the gaps with that. >> ...

>> mark originally focused on carpentry work, building pieces like cabinets for homes. but conversations with other small business owners pushed him in another direction. >> i had a couple of local brewers come to me and said we want a tap handle. we made it for them. and thats where that took off. so the beer taps, i just started doing sales work. >> rather than drag his heels, mark recognized the potential. fortunate will making beer tap handles didnt require a major pivot in production. >> it...