Market Sampler News Today

If youve recently booked a vacation, you might understand the frustration that can come with choosing a hotel. Youre about to spend thousands of dollars and naturally, you expect a great experience. A recent study published by GuestRadar indicates that your potential guests share these same sentiments.

As a hotel marketing professional and consultant for nearly a decade, I noticed that management teams of independent hotels are hesitant about investing in digital marketing.

When I started my hotel digital marketing career in 2009, we were doing things differently. The industry lacked tools, knowledge, and marketers were relying on basic metrics to prepare for digital marketing decisions. By the mid-2010s, most hotels had digital marketing strategies that included OTA optimization, some paid ads, optimizing their website, and being active on social media. Everything was done manually. Thats what I call the digital marketing stone age.

The week before we published the results of a market research, examining booking preferences and decision-making factors of travelers. The over 2,000-response survey revealed interesting insights about what factors make people stop scrolling OTAs and start liking particular hotels.

Most hotel marketers will agree that in todays fast-paced and attention-deficit online environment, we have less than a few seconds to make a memorable first impression. And even if we win someones attention, it is easy to lose a customer by not living up to the initial expectations.

2021 is almost over. It is safe to stay that everyone in the hospitality industry is hopeful that 2022 will bring the much-awaited travel rebound. While some destinations had a great 2021 in terms of tourism, arrivals, room nights, and revenue, other countries are still kept hanging on.

New York, New York (PRWEB) November 30, 2021 -- Market Sampler, a market research software startup just released a tool for market researchers and research