Page 44 - Marketer News Today

Sky. theyre all pretty much the same. how did he persuade people to buy yours? he applied a brand. he was genius in doing that. in republican politics, at the start of the cycle, there were 17 republican candidates. 16 agreed on something like the gang of eight comprehensive immigration reform, which was rejected by the majority of the party. a majority of the party had a view that nobody was addressing, a minority of the party had a view competed over by 16 candidates. what does any smart marke...

I think were just going to chill. >> it was just tremendously funny. and thats what drove the viral success of this campaign. people were sending around to others saying, youve got to see this. thats the best thing you can hope for. >> curious about the driving instructors? want to know who was real and who was fake? okay. here you go. these two are the actors. but did it really matter? the video was flat-out funny and became an instant classic. >> part of the balance is figuring out whether to ...

Marketer. he feels the audience. and she said its a good thing hes a bully. and i think that -- ill tell you, when you talk to voters as ive been doing at every trump rally ive been to for weeks and months, what do you like about him? hes strong. he stands up for things. hes not politically correct. thats what they love. and as dana said in her piece, hillary clinton is a prime opportunity for his audiences. the question, of course, is if we would win the nomination, is he able to expand his app...

Another thing i hear from the supporters is that they have a very wary eye toward the media, like i was saying. donald trump, the thing i caution people when talking to them about how to interpret trumps comments is hes the consummate brander, marketer. he knows what his audiences are there to see. and in this instance, as with many others, lashing out against hillary clinton, pushing back against the media, those are all things his audience is really there to see and they want to hear more from...

Reasoning and positioning in a way that gets people on board. >> you hope, right? now, donald trump hearing this -- it hasnt happened yet, im sure hes going to say, with someone like you behind rubio, rubio is bought and paid for and donald trump, no one has to buy him. no one has to have undo influns over him -- influence over him. you say what? >> well, donald will say whatever he wants to say. i think hes got a good track record of that. hes -- >> leading in all the polls. >> hes a great mark...

Stuff would have happened had they remained in power. >> it is a plausible scenario to say, look, you had a stable but very repressionivrepressive, cr the middle east, and if you would have left it alone, we would have been better off. the truth of the matter is i think somewhere in between. because if you think about it this way, and blair says this in our documentary, he says, look, in iraq, we toppled the regime and we got chaos and islamic terrorism. in syria, we did nothing, and we ended up...

And, look, he is a great marketer. he is still ahead. even though he slipped behind in iowa, he is ahead everywhere else. we have to take him seriously. i am glad to hear him talking about unifying. ask hispanics in this country if they think he is a unifier. most are running in the other direction. ask women in this country if they think he is a great unifier after some of the things he has said in the past few weeks. i think he has got a problem and hell have to demonstrate it through more tha...

Thinking deeply and talking to their friends, how do you think that effects both of the front runners and trump in particular? >> its hard to know. obviously, they both touched a nerve. in a way more interesting phenomena more than donald trump whose a marketer and a well known guy in america and people standout side and have their pictur taken next to the big t. here comes a neuro surgeon unknown and not a dynamic campaigner. hes somehow touched a nerve. i dont know how that translates when the...

Quadrupl quadrupled. thats not close. up 40%, but nowhere near quadrupl quadrupled. >> its not all factual. >> its not all factual. the point she had which is a good point, you cant look at her tenure by herself. you have to look at what was going. she did take over at a difficult time, particularly difficult time for tech companies, large computer companies. and h.p. is still around. thats true, too. right? >> sure. >> but so -- >> shares of dell were up 11% during the same time period. >> righ...

I went too far. instead, he tries to act as if, were all stupid. >> and continues to repeat what he wants-up to believe that he actually intended which then becomes the story. now it is clearly all about her persona, right, not her face. he is the only person in american politics who can spin his way out of controversy without having to say he is sorry. hillary rodham clinton, just has to say she is sorry. jeb bush has to say he is scary for whatever he said about -- everything. everything. ever...