Page 45 - Marketer News Today

He is the only person in american politics who can spin his way out of controversy without having to say he is sorry. hillary rodham clinton, just has to say she is sorry. jeb bush has to say he is scary for whatever he said about -- everything. everything. everybody has to say that theyre sorry. except donald trump. and its, whats remarkable is that he is actually crafted this image of himself more than being a businessman. a marketer. right? he crafted this image of himself he is this straight...

>> the criticism of trump is he alienates more people than he attracts and for the longest time his negatives were way higher than positive. that has changed. his net favorability has soar of 1%. >> other than madonna, i dont know a marketer in the 21-inch century who has been as ingenious about promoting themselves as donald trump, and he is very, very sage at this. he hand into something with voters and is tapping into their anger, and tapped into fearlessness he has changed the conversation o...

People were sending around to others saying, youve got to see this. thats the best thing you can hope for. >> curious about the driving instructors. want to know who was real and who was fake? here you go. these two are the actors. but did it really matter? the video was flat-out funny and became an instant classic. >> part of the balance is figuring out whether to make something believable and emotional and not over the top. and thats a very hard chord to strike and whether youre a teenage kid,...

With not only winning the issue but also leaving his opponents somewhat weaker. guy back to the lindsey graham and the phone number thing. we all thought that lindsey graham had a great response to that smashed his phone i wont be needing this anymore. trump comes out and says no, no, no. hear is how you do it. put a campaign message on the phone and schooled all exactly what a marketer does when you run a campaign. it was amazing. >> everyone agreed in 2008 that president then senator obama was...

Learned and to share with more people but a lot people find it an issue for clergy people to be marketing. so id like to hear your wisdom about that. denise, you have a marketing company. interesting question. >> it is a very interesting question. of course you kind of get stopped up on the word clergy. really, you can replace that with doctor or any kind of professional and think about does that take away from the efficacy of what you do in peoples opinions. the question, do you want core or do...

Support the nominee. and he said that confirms in their mind the clintons put him up to this to cause commotion. >> he plays with motions and sometimes voters want to see that. >> they do at the beginning but eventually they want to nominate someone that can win. >>io sour point is no policy specifics that would change your mind about an issue. >> give me five words of substance that donald trump used on policy. just five. three. one. >> i will tell you he brought the common points he made and t...

Is a marketer. he is a salesman. he sells. as he points out he has been extremely successful in doing that. a president is not a marketer although ronald reagan was to some extent. but hes not. what he is is a problem solver. so there is where you go in. when i spoke to trump yesterday he said you can say all of this stuff but you have to give me how you are going to do it. i think that is where the moderator is going to go. you know as well as i do no matter what you ask the ten people on the s...

Is a marketer. he is a salesman. he sells. as he points out he has been extremely successful in doing that. a president is not a marketer although ronald reagan was to some extent. but hes not. what he is is a problem solver. so there is where you go in. when i spoke to trump yesterday he said you can say all of this stuff but you have to give me how you are going to do it. i think that is where the moderator is going to go. you know as well as i do no matter what you ask the ten people on the s...

Cannot accept any messages at this time. good-bye. >> chuck, you have talked about his honesty, brutal. accessibility. would you say that that in essence is the genius of donald trump, he is just a supreme marketer that in branding his name as a brand he succeeded and everybodys going to -- not everybody but a lot are for the taking an buying trump? >> well what it is were in a weird moment right, in the way we consume media, our expectation. we dont hold anybody up high on a pedestal anymore. c...

Around. especially when it comes to his brand and being a marketed machine. >> pretty smart reaction for any campaign. do you think a lot of people have underestimated how he is capable of turning this around on his behalf and branding himself and managing this as a national candidacy that just seems to be surging in the polls? >> yeah, remember i come from a state where jesse ventura got elected governor so ive seen a phenomenon before. people like populism. they somebody that is giving a fist ...