Page 50 - Marketer News Today

Fast change of technology. >> i never met steve jobs but i really miss him as a presence in the world. you must, i mean, known him so well, miss him 100 times more. >> i miss him much more horribly. the last time i was on your show, he was very ill just before his death and its very difficult. the world lost a lot and you dont necessarily recreate it but it could always come up now and then with people in the future. >> what do you think of apple because they are coming under a lot of threat fro...

History that way. fast change of technology. >> i never met steve jobs but i really miss him as a presence in the world. you must, i mean, known him so well, miss him 100 times more. >> i miss him much more horribly. the last time i was on your show, he was very ill just before his death and its very difficult. the world lost a lot and you dont necessarily recreate it but it could always come up now and t in the future. >> what do you think of apple because they are coming under a lot of threat ...

Now in ten years time, nobody will use it. >> old videos in formats that you have to dig out just to play them. so we are losing a lot of history that way. fast change of technology. >> i never met steve jobs but i really miss him as a presence in the world. you must, i mean, known him so well, miss him 100 times more. >> i miss him much more horribly. the last time i was on your show, he was very ill just before his death and its very difficult. the world lost a lot and you dont necessarily rec...

But many of them do not. they really want to kind of get their claws into you marketingwise. >> its not always that benign. >> thats right. >> and when these data brokers and retailers and all the other people who are involved in this industry, which i assume is doing quite well these days, have that information, theyre pretty efficient about it, right? >> they are, and they are the middle men in all this. some of them boast 100% accuracy in finding more specific information about you once they ...

Something that is ultimately unfair. >> its interesting. but, john, you still want someone to come to yelp, whatever site it is and see positive comments, not negative. >> absolutely. you have to generate those positive comments with the good experience. nick is saying, you can also reach out to that individual and invite them back. >> absolutely. >> and have them repost a positive experience and promote that as well. you have to work it. you know, yelp is a universe and as a marketer, small bus...

Generation. one of the interesting facts about the spanish speaking market in the u.s. is almost 75% are under the age of 45. they are incredible consumers of it technology and media and they are part of the mine stream as equally as tied to their own culture. >> that was like the budweiser poster, half in spanish and ended in english. i thought that was really interesting. >> thats the norm. as a marketer you have to understand that its not easy just putting your exact same ads in english and s...

Culture and american culture in a different way, but you figure out how to communicate with each generation. one of the interesting facts about the spanish speaking market in the u.s. is almost 75% are under the age of 45. they are incredible consumers of it technology and media and they are part of the mine stream as equally as tied to their own culture. >> that was like the budweiser poster, half in spanish and ended in english. i thought that was really interesting. >> thats the norm. as a ma...

You have to be either 18 or 21 to own a gun. so its their gun. i dont care what it looks like. it is their gun. it is their responsibility. and thats -- thats a non-negotiable. and marketers are going to do what marketers do. i am a marketing professional. i have been for 20 years. >> as a marketer, do you feel any responsibility for a situation like this in the way that crickett marketed. >> this is a very loaded question, pun intended. of course they bear some responsibility, but are they ulti...

>> im asking stephanie first. >> im sorry, erin. what was that? >> what age would you allow a child to have a gun or would you say no one should have one at any point? >> im not saying no one should ever have a gun, erin, but what sane person thinks its okay to market to 5-year-olds and sell guns to 5-year-olds? in the nra, every time they talk, the only solution is more guns. what, only if the 2-year-old were armed, would that have been the better solution so she could defend herself? this is c...

>> at what ajt are you saying you should have a gun? >> im not saying no one should have a gun? but what person says its okay to market guns to five-year-olds. the only time they talk, the only solution is more funds. only if the 2-year-old were armed, that would be a better solution? this is crazy. >> its easy for obama and his friends who get big contributions to look the other way at the true marketer of guns to minors. >> thanks very much to both of you. i appreciate it. obviously a conversa...