1 percent improvement in marketing capability fit is linked 2.5 percent increase in sales growth: MMA Global study
As per a global study by MMA, a 1 percent improvement in marketing capability fit is associated with a 2.5 percent increase in sales growth and 2.35 percent increase in market value. Based on this insight, MMA has developed a structured approach by creating a capability fit map for organisations to evolve into winning marketing organisations.
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Source: indiantelevision.com