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Crumbling cookies, brand purpose and bringing humanity back to marketing

Brands need to be authentic, show up with purpose and invest in social and regenerative capitalism. And it’s up to the next generation of marketers to promote environmental, social and governance (ESG) in their brands, be that through digital marketing and local experiences at the grassroots.

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Meet your marketing superhero: GSK s Jerry Daykin on tackling the stupid things

Meet your marketing superhero: GSK s Jerry Daykin on tackling the stupid things
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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