Marketing Ploys News Today

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The sneaky strategy of reducing pack sizes shows the strength of consumers’ cognitive bias towards focusing on price, no matter what.

Marketing ploys. take the edible box dominos u.k. dreamed up for april fools. just last month dominos in new zealand demonstrated the pizza delivery drone. it flew to the appointed address and lowered a pizza. company officials in new zealand say in the next couple of years drones could make up 25% of deliveries and before the drone, dominos in australia presented -- >> the big gaia riefd. >> the pizza delivery robot with a top speed of 12 miles per hour. it cant take to the highway. but it can ...

It can go as fast as 80 kilometers per power. it goes especially fast on snow. >> it can deliver pizza at 50 miles an hour. dominos should expect lawsuits. >> grandma, watch out! >> grandma got run over by a reindeer ♪ >> the trainers seem to be having trouble reigning in their pizza delivery reindeer, which would be equipped with gps devices so customers can check on their progress. how do you say publicity stunt in japanese? >> publicity stunt. >> dominos is no stranger to marketing ploys. t...

♪ grandma got run over by a reindeer ♪ >> reporter: the trainers seem to be having trouble reining in their pizza delivery reindeer which would be equipped with gps devices so customers can check on their progress. so how do you say publicity stunt in japanese? >> publicity stunt. sending. >> reporter: dominos is no stranger to marketing ploys. take the edible box dominos uk dreamed up for april fools. just last month, dominos in new zealand demonstrated the pizza delivery drone. it flew to ...

Premium and real. >> thats good. cording to consumer reports. those buzzwords are marketing ploys that are misleading. sow perry is here with the details. i love it when sue brings products. we have five items here. i want to get right to it. the first one is the blue diamond artisan nutmeg and sesame seed. >> it issartisan. artisan is the buzzword. you can see this on pizzas and on crackers and all kinds of food these days. >> people think that it is healthier and it isnt. what it is, there is ...

Everyone has seen the old version because they give everything away in the trailer and it looks the same. >> the interesting fact of it being called a trailer because the coming attraction used to trail the movie, but no one would stay for it. so they moved the trailer to before the movie. did you know that? >> i did not know that. i thought the guy that invented them lived in a trailer park. >> isnt that an interesting fact? you can thank me for that. you know what doesnt need marketing ploys? ...

They seem to assume that everyone has seen the old version because they give everything away in the trailer and it looks the same. >> the interesting fact of it being called a trailer because the coming attraction used to trail the movie, but no one would stay for it. so they moved the trailer to before the movie. did you know that? >> i did not know that. i thought the guy that invented them lived in a trailer park. >> isnt that an interesting fact? you can thank me for that. you know what does...

Theres a lot of marketing ploys out there. >> theres a huge difference between cheap food and inexpensive food. it takes educating yourself to know the difference. in fact today the usda was releasing new guidelines on what americans should be eating. that comes down to personal responsibility. you look for words that you understand. how much salt is in there, how much actuality beef is in there, just -- if you dont understand what a word is, take some time out and look it up. its the most impor...