Protecting Color as a Trademark in the United States—Part 2 - International Trademark Association
Showings of acquired distinctiveness, filing correctly, and avoiding claims of functionality are all key to successful color mark applications in the United States, according to research by the Non-Traditional Marks Committee—U.S. Color Marks Task Force during the 2020‒2021 Committee Term.
United States Committee Term Trademark Office Forney Indus Inc Traditional Trademarks Committee The Task Marks Task Force
Source: inta.org