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BBCNEWS Talking Business June 4, 2024 16:31:00

To a letter that she wrote about racism for the british observer newspaper. under dutch and kenyan runners have won the race in the london marathon. now its time for... hello, everybody. a very warm welcome to talking business weekly with me, aaron heslehurst. lets go and take a look at whats on the show. the cost of living has been going through the roof, but can it possibly go up even more? and do prices ever really come down? were going to be looking at how those prices get set and what goes ...
Observer Newspaper London Marathon The Cost Of Living Business Weekly Aaron Heslehurst Take A Look

BBCNEWS Talking Business June 4, 2024 16:45:00

Everybody who sells is very, very nervous about prices. indeed, i ran brain scan studies where i could show that the consumer willingness to pay is, in some cases, significantly higher than the value perception of the person who sells. that means there is a strong hurdle and lots of pain on the seller side, which is completely unnecessary. kai—markus mueller, an absolute pleasure having you on the show. thanks so much for your time and ill talk to you soon. thank you for having me. well, you k...
Brain Scan Studies Value Perception Seller Side Markus Mueller In The End

BBCNEWS Talking Business June 4, 2024 16:41:00

Written the book on this. its called the invisible game: the secrets and the science of winning minds and winning deals. kai—markus mueller, a real pleasure having you on this show. and, kai, lets start with this. what are some of the tips and tricks that retailers use? well, there is a wealth of them in consumer psychology. but ill tell you a few of them. a very, very, very strong component is, for example, the default effect. so, for example, if you have a subscription, it renews by default,...
Markus Mueller Default Effect Consumer Psychology Red Signs Let It Go

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