Page 3 - Markus Mueller News Today

Everybody who sells is very, very nervous about prices. indeed, i ran brain scan studies where i could show that the consumer willingness to pay is, in some cases, significantly higher than the value perception of the person who sells. that means there is a strong hurdle and lots of pain on the seller side, which is completely unnecessary. kai—markus mueller, an absolute pleasure having you on the show. thanks so much for your time and ill talk to you soon. thank you for having me. well, you k...

To portugal and spain, with the aim of rebuilding his countrys ties with europe. lula da silva is facing criticism after suggesting that ukraine and russia shared the blame for their current conflict. youre watching bbc news. time now for talking business with aaron heslehurst. hello, everybody. a very warm welcome to talking business weekly with me, aaron heslehurst. lets go and take a look at whats on the show. the cost of living has been going through the roof, but can it possibly go up even ...

Written the book on this. its called the invisible game: the secrets and the science of winning minds and winning deals. kai—markus mueller, a real pleasure having you on this show. and, kai, lets start with this. what are some of the tips and tricks that retailers use? well, there is a wealth of them in consumer psychology. but ill tell you a few of them. a very, very, very strong component is, for example, the default effect. so, for example, if you have a subscription, it renews by default,...

So, there you go, thats the start of how prices get set. but how much does psychology play in the price that we pay for our shopping? well, my next guest has literally written the book on this. its called the invisible game: the secrets and the science of winning minds and winning deals. kai—markus mueller, a real pleasure having you on this show. and, kai, lets start with this. what are some of the tips and tricks that retailers use? well, there is a wealth of them in consumer psychology. but...

There they are. commodities expert kona lasker haque can tell us where the markets think prices of raw materials are heading. kai—markus mueller, whos the neuroscientist who gives us the psychology behind the way shops set their prices. and christel delberghe, shes the boss of eurocommerce, which represents the big retailers in some 27 countries across europe. also on the show, from the coffee field to your daily mug ofjoe, ive got antonio baravalle, the big boss of the coffee giant lavazza, t...

Kai, are retailers, are they nervous about raising prices? oh, yes. that is a big issue. everybody who sells is very, very nervous about prices. indeed, i ran brain scan studies where i could show that the consumer willingness to pay is, in some cases, significantly higher than the value perception of the person who sells. that means there is a strong hurdle and lots of pain on the seller side, which is completely unnecessary. kai—markus mueller, an absolute pleasure having you on the show. th...

Everybody who sells is very, very nervous about prices. indeed, i ran brain scan studies where i could show that the consumer willingness to pay is in some cases significantly higher than the value perception of the person who sells. that means there is a strong hurdle and lots of pain on the seller side, which is completely unnecessary. kai—markus mueller, an absolute pleasure having you on the show. thanks so much for your time and ill talk to you soon. thank you for having me. well, you kno...

Of winning minds and winning deals. kai—markus mueller, a real pleasure having you on this show. and kai, lets start with this. what are some of the tips and tricks that retailers use? well, there is a wealth of them in consumer psychology. but ill tell you a few of them. a very, very, very strong component is, for example, the default effect. so, for example, if you have a subscription, it renews by default and we have trouble thinking about the renewal, wejust let it go. then there are thing...

To conflicts in ukraine and syria, and raised concern over attacks injerusalem and the surrounding region. youre watching bbc news. now its time for talking business. hello, everybody. a very warm welcome to talking business weekly with me, aaron heslehurst. lets go and take a look at whats on the show. the cost of living has been going through the roof, but can it possibly go up even more? and do prices ever really come down? were going to be looking at how those prices get set and what goes on...

And, buckingham palace has invited more than 850 community and charity representatives from across the uk to attend the coronation of king charles, which will take place on the 6th of may at westminster abbey in london. youre watching bbc news. now its time for talking business. hello, everybody. a very warm welcome to talking business weekly with me, aaron heslehurst. lets go and take a look at whats on the show. the cost of living has been going through the roof, but can it possibly go up even...