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Marriott hotels becomes first hospitality brand to launch a media network

Marriott, which operates over 30 brands internationally including iconic properties like The Ritz-Carlton, St. Regis, Bulgari Hotels, and many others; is taking advantage of its unique positioning and scale to debut the hospitality industry’s first global omnichannel media network. 
Marriott Bonvoy Marriott Media Network W Hotel Demand Side Platform Marriott Media Media Network
Source: psfk.com

Marriott's Ad Sales Leader On Building A Travel Media Network (Don't Call it Retail Media)

Marriott is one among a platoon of non-advertising companies that have launched programmatic ad platforms lately. Just don’t call Marriott’s new platform a retail media network (RMN). “I wouldn’t put us in that category,” said Elizabeth Donovan, global director and head of ad revenue for the Marriott Media Network, as the new business is called.... Continue reading »
Elizabeth Donovan Marriott Bonvoy Marriott Media Network Framing The Marriott Media Network Marriott Media

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