Marshall Vale News Today

The council wants to list 'Miala' homestead, dairy buildings and fig trees as heritage items.

The council wants to list 'Miala' homestead, dairy buildings and fig trees as heritage items.

The council wants to list 'Miala' homestead, dairy buildings and fig trees as heritage items.

The council wants to list 'Miala' homestead, dairy buildings and fig trees as heritage items.

Third-party cookies are going extinct, but that doesn’t mean tracking is going away. Google is introducing a new tracking method called Federated Learning of Cohorts, or FLoC, as part of the “privacy sandbox” initiative it announced in 2019. Google claims its replacement for cookies will better protect user data, but many people remain unconvinced.

Google Plans To Eradicate Cookies Regulators and rivals have raised concerns about Google’s grand plan to rewrite the rules of online advertising.  Google is to restrict the number of advertising cookies on websites accessed via its Chrome browser, in response to calls for greater privacy controls.  It said that it would phase out third-party cookies within the next two years,  Millions of people are already part of a global experiment to delete cookies once and for all. Since last month, ...

To revist this article, visit My Profile, then View saved stories. Millions of people are already part of a global experiment to eradicate cookies once and for all. Since last month, Google has been trialling new browser-based tech in Chrome that could upend the global advertising industry. Most people involved in the trial probably don’t even realize it—but as the project gathers pace, critical voices are raising the alarm. WIRED UK  This story originally appeared on WIRED UK.  Regulato...

PHOTO: supattra pongsuwan/EyeEm Goodbye, cookies. Hello FLoC? By now, marketers who rely on advertising and targeting through the Google machine likely know about the search giant’s plans for a third-party cookies alternative: the open-source Privacy Sandbox that intends to make cookie-tracking obsolete. Its built on anonymized group-targeting principles vs. individuals. Google calls these groups “Federated Learning of Cohorts,” or FLoC, where brands won’t be able to determ...

Browser maker concerns Browser maker Vivaldi said yesterday: "FLoC off! Vivaldi does not support FLoC." Co-founder and CEO Jon von Tetzchner added: "Our privacy policy is simple and clear; we do not want to track you." He added that FLoC would expose personal data in new ways. "You might visit a website that relates to a highly personal subject that may or may not use FLoC ads, and now every other site that you visit gets told your FLoC ID, which shows that you have visited that specific kind...

Automotive search marketers can rejoice as Microsoft Advertising announced the pilot program for Automotive Ads yesterday morning.  “Automotive Ads are feed-based product ads where automotive marketers can upload all the attributes of their car inventory (make, model, year, trim, image, URLs, etc.) and showcase them on the Microsoft Bing.com SERP right rail, the Bing image results page, and native placements on the Microsoft Audience Network,” said the announcement.  Why we care. The pand...