Martech Live News Today

MarTech Live is a video-based series of panel discussions, one-on-one chats and presentations on the ins and out of how marketing technology is

Plus, the state of brand trust in 2021. Kim Davis on February 12, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, marketers, and let’s go trend-spotting. We’ve got some great reading of the tea-leaves by leading Marketo specialist Jep Castelein in...

ABM: Back to basics The current business environment underlines the importance of targeting the right accounts at the right time, and in the right way. Kim Davis on December 30, 2020 at 2:00 pm More “When people start ABM initiatives, the question they often skip is, which accounts should I be after? In the end, ABM only works if you know which accounts are likely to buy, and what you can sell them.” A simple message delivered by Gil Canare, former Senior Research Director at SiriusD...

Getting off on the right foot with DAM Taking the first steps to kick off, or refine, your digital asset management program. Kim Davis on December 28, 2020 at 12:55 pm More “It’s critically important to start the process before you even look at a piece of technology.” Advice on getting started with digital asset management from founder of The Codified DAM Consultant, Mark Davey. He was speaking on a recent episode of MarTech Live about getting started on the DAM journey the right w...

A taxonomy, and governance to ensure its proper use, are foundational for DAM.