With low intent among females, comprising almost half the smartphone base, IPL digital reach likely to be restricted to <200 million: Best Media Info
Best Media Info: Low intent to download and solo-view sports content is likely to restrict app downloads among female audiences to ~35 million resulting in an overall IPL reach of 160-180 million viewers on mobile| Partner Content News
Bestmediainfo Bureau Bestmediainfo Bureau Delhi Mediainfo Bureau Delhi App Annie Martphone Base Pl Digital Reach
Source: bestmediainfo.com