After a summer of movies based on brand properties (not least Mattel’s Barbie and Nike’s Air), can we expect to see more outsize branded content plays? We asked eight leaders from The Drum Network.
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Last week, The Drum hosted a roundtable with six select members of The Drum Network in New York to dissect the ways in which data informs creativity and how that relationship is transforming in light of market movements and industry sea changes. Here are the five biggest takeaways.
Last week, The Drum hosted a roundtable with six select members of The Drum Network in New York to dissect the ways in which data informs creativity and how that relationship is transforming in light of market movements and industry sea changes. Here are the five biggest takeaways.
Marketing, some would say, is in a transitional period characterized by change and uncertainty. Luckily, the industry has trained a whole discipline of people to navigate uncertainty, grapple with the unexpected and prepare for the future: strategists. At a recent roundtable event with strategy experts from The Drum Network, we couldn’t help but ask: what’s the one change on the horizon that marketers should be planning around?